Technology for Selling Your House Fast: The Good, Bad, and Ugly
Technology is changing many of the steps in selling your home. Some are good. Others can be harmful.
As we are bombarded with new real estate technology, some Dallas homeowners are benefiting, while others are finding it counterproductive. So, what’s new? What new tech may be helpful in selling your house fast? What could actually cost you more money and result in missing out on the best buyers when selling your home?
The Good
Some technology has been good for helping to sell your home fast, especially smart tech. We’ve got a ton of reasonably affordable smart home devices available now. Many can help to make homes more appealing, or at least bring them up to par with buyer expectations. This includes things like smart thermostats, smart door locks, video security monitoring, smart irrigation, Apple’s HomePod, and solar panels.
Of course, not everyone can afford to invest in these things when they are desperately trying to move or sell a home fast. Fortunately, technology is helping in this respect, too. Now homeowners can find buyers who will pay cash for houses online in seconds, get almost instant offers, and get right to the results they want, without all the waiting and expense of yesterday’s methods of marketing a property.
The Bad
One of the forms of technology that has been plaguing the real estate market for years is online home value tools. Even the best home value estimators have been found to be wrong 50 percent of the time when put to the test. That’s even when providing a rough range of price. Zillow is by far the most popular. The company built a whole enterprise around it. Now, finally, after a decade of causing havoc for home sellers and buyers, a class-action lawsuit has been officially filed against Zillow for its seriously flawed Zestimate tool.
The Ugly
While great that Texas homeowners and buyers are better equipped with information than ever before, this has lead to a fair share of issues, too. It is good that regular people now have access to information on housing cycles, trends, and competing homes for sale.
The downside of this is that just about anyone can publish online without bothering to be accurate. Often this means homeowners get incorrect information. They are misled by biased media and faulty data. They are often bombarded with tips on how to sell their house fast, which potentially don’t work.
They may try to use new technology to set up their own real estate websites, run online advertising, and more. Often, most end up spending a lot of money, wasting a lot of time, and then missing out on the best buyers.